Very often the idea of buying a database seems like an obvious and easy solution to the more tedious task of sourcing genuine leads. Although they may provide company listings that are similar matches to your target profile, it doesn’t mean that they have an interest in you.
Purchasing a database narrowed down your lead generation process, but did not and usually are not expected to, complete the lead generation service. What you do with the leads is the most significant component- it’s what will take you from a cold contact to a new client.
How do you stand out from the noise?
To maximize your lead generation efforts, you need to find your best marketing mix. This can be executed through multiple channels. By experimenting with different strategies, we’ve found that some of the most effective lead generation channels you should be investing your resources in are:
- Email Marketing
- Content Marketing
- Influencer Marketing
- Social Media Marketing
- Landing Page and Website Optimization
- Search Engine Optimization (SEO)
Once you find your ‘mix’, it comes down to how effectively you use your channel(s) to improve the quality of your leads.
It’s 2017, let’s get innovative and creative with our approach Bob!
1. Influencer Marketing
Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, a speaker or even better, your client.
How to start building influencer campaigns:
Identify: Create a list of at least 5 people you would love to have on your side.
Connect: Reach out and develop a relationship. Ask them to grab a coffee at the Starbucks close to their office.
Collaborate: Exchange blogs, resources, and invite them to speak on webinars and at events.
Newsjacking is taking a popular current event or breaking news and instilling your own creativity to share your message. Note, be careful of the type of breaking news you choose as some sensitive topics can hurt your brand too.
Take a look at Tide’s newsjacking of the Super Bowl blackout.
How to start newsjacking:
Be Current: Follow news channels on social media to get breaking news updates.
Workplace Activity: Get your team in a room and choose a popular current event. Have your team brainstorm on a white board some effective newsjacking material that could apply.
There are many more avenues to explore but these were two interesting ways to start your lead generation process. Get educated on what options are out there for your business and that speak to your target audience to generate actual leads.