Taking a strategic approach to digital communications provides your organization with
the necessary tools and skills to most effectively use social media for you business while
maximizing your reach, measuring your engagement and justifying your results.

OVERVIEW OF TRAINING PROGRAM

Foundations of Social Media Marketing training
program is designed to help businesses develop
foundational social marketing skills to grow
followers, engagement, and business results.

The training program will help organizations achieve
two objectives:

Checkmarks for Designed for Supervisor Section

Understand social analytics tools, and
training to help you become an influencer
on social media

Checkmarks for Designed for Supervisor Section

Knowledge and resources to build a complete
social media marketing strategy – from
consumer insights to final justification metrics.

OVERVIEW OF TRAINING PROGRAM

Foundations of Social Media Marketing training program is designed to help businesses develop foundational social marketing skills to grow followers, engagement, and business results.

The training program will help organizations achieve two objectives:

Understand social analytics tools, and training to help you become an influencer on social media

Knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.

Outline of Training Curriculum

Blue Circle - 1

INTRODUCTION TO SOCIAL
MEDIA MARKETING

Most popular social networks used by
businesses and how your industry of
professionals engage on these social
networks to accomplish their objectives

Introduction to Social Networks:
Instagram and LinkedIn

Introduction to Website
and Search Engine Optimization

Blue Circle - 2

OPTIMIZING YOUR SOCIAL
MEDIA PROFILES

Best Practices for Optimizing Instagram and
LinkedIn Profiles

Blue Circle - 3

SOCIAL MEDIA STRATEGY

Goals, objectives, KPIs, and tactics, timelines
and calendar, budgeting, defining brand persona
and voice for social channels, incorporating
content marketing into a social context, social
media governance and crisis management,
and measuring ROI

Blue Circle - 4

GROWING YOUR ADVOCATE
COMMUNITY

Learn how to grow a following of relevant,
interested people and the unique benefits of
different social networks from a communitybuilding
perspective

Blue Circle - 5

CONTENT MARKETING
FUNDAMENTALS

Learn how to build a content strategy,
best practices for content curation, creation,
and sharing, as well as tactics for content
measurement in this chapter.

Blue Circle - 6

SOCIAL ADVERTISING
FUNDAMENTALS

How paid social media advertisements
can benefit your business and how to
efficiently use ads

How can we help? Connect with us to find out.

We’d Love To Hear From You

Whether you have a question about our services, pricing, your project’s feasibility,
or anything else, our team is ready to answer all your questions.